We provide the skills, experience and back-end technologies to create websites and emails that look good, engage your customers and lead them to the result you're looking for.
Our expert team can help you with online marketing; search engine optimisation; content management systems; corporate websites; triggered emails; landing pages and microsites; reporting and analysis, data access and reporting portals; and campaign-management tools including overlays, dashboards and on-page reports. We use a wide and growing range of technologies including HTML, XHTML and CSS, ASP.NET, Macromedia Flash / Actionscript 2.0 and AJAX.
Capabilities
- Online marketing
- Search engine optimisation
- Content management systems
- Corporate websites
- Triggered emails
- Landing pages and microsites
- Comprehensive reporting and analysis
- Data access and reporting portals
- Campaign management tools including overlays, dashboards and on-page reports
Technologies
Our web team is comfortable with a wide and growing range of technologies including:
- HTML, XHTML and CSS
- ASP.NET
- Adobe® Flash / Actionscript 2.0
- AJAX
Driving traffic
As part of our design and development we consider a range of approaches for driving traffic to your site. The range includes:
- Search Engine Marketing: search engine optimisation and pay-per-click
- Affiliate management
- Multi-channel
- Involvement and conversion
Involvement and conversion
We also advise on ways to keep visitors to your site and move them along the path to conversion. The key issues we consider include:
- Content relevance
- Site and page optimisation
- Site and page optimisation
- User functionality
Web reporting
We provide a range of reporting services including:
- Traffic analysis - where visitors have come from, how it affects their onsite activity (and your RoI), how they journey through your site
- User profiling
- Site interactions and user-journey modelling
- Web page overlays with roll-over displays to bring your reporting to life
- Comprehensive dashboards providing key site metrics
- Funnel and drop-off analysis to identify problems in e-commerce and registrations
