Lateral Group demonstrates 'MarketPower for Retail' tool at mediapro, Stand E60

Lateral Group, the multi-channel marketing service provider, will be running hands-on demonstrations of its unique, advanced marketing resource management tool ‘MarketPower for Retail’, at this year’s mediaPro.

The ‘MarketPower for Retail’ solution allows marketing collateral to be created and implemented at a local store level. It enables marketers and local retailers to log on and create and order online customised, location specific, marketing material, in keeping with the overall style and messaging of the brand.

MarketPower is an innovative new tool that responds to increasing demand for marketing efficiency. It provides a central platform for every aspect of communications and marketing resource management, with the simplicity of its application working across all channels, protecting branding, cutting costs and boosting RoI.

Jason Cromack, CEO of Lateral Group, comments:
“MarketPower is the marketing resource management tool for the next generation. As marketing becomes more and more targeted, companies are sending out more materials across a range of channels. This is a flexible, web-based software application that slashes admin time and boots efficiency. Visitors to mediaPro can test it themselves, and see how it can simplify the task of getting customised materials to their direct sales force, sales partners, local marketing teams, stores and outlets.”

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For more information contact:

Christina Aylmer-Pearse, Kirsty Murray or Ben Powell
Eulogy!
T: 0207 927 9999
E: lateral@eulogy.co.uk

About Lateral Group
Lateral Group: www.lateralgroup.co.uk
Formed in 2008 Lateral Group is an award winning marketing services provider.
Lateral Group specialises in Integrated Communications Management (ICM), combining data-led strategic insight with a comprehensive range of technology led, multi-channel digital and offline outputs to optimise customer communications. The business offers a full range of services including Single Customer View Build and Management, Data Analysis and Consultancy, Email and Mobile Marketing, Cross Media Campaign Management, Creative Services, Media Trading Platforms and Print Management.

Lateral Group is a wholly owned subsidiary of I-OS (www.i-os.com)

Lateral Group clients include high street banks, insurance companies, mutual organisations, retailers, government, mail order companies and not for profit organisations.