Lateral Group announces...
May 17, 2011
Great News! In the past two weeks Lateral Group have been listed in two influential and industry leading reports.
In Gartner’s report on Cool Vendors in Business Process Services 2011 ‘forward thinking’ Lateral Group are listed as ‘one to watch’ as we take advantage of innovative and interesting offerings.
Why Cool:
- Lateral Group can address areas that would otherwise typically have to be addressed by a range of BPS providers.
- Lateral Group's 12-step program provides a straightforward road map for managing and using customer data. Instead of offering a complex web of services, Lateral Group's approach is simplified and allows enterprises to more easily self-identify their needs with relevant marketing offerings.
- It is this range of marketing services — across four marketing disciplines ... and with an integrated, simplified approach to achieving integrated marketing communications — that helps Lateral Group stand apart.
- Although scores of vendors are making similar claims for marketing services, Lateral Group's approach and message to market makes it easier for buyers to understand what they are getting and what it will do. Rather than leading with deep explanation of how things work, Lateral Group emphasizes what objectives it can solve."
Click here to visit Gartner’s website.
In Forrester’s Where To Find Help for Interactive Design Projects In Europe 2011 ShiftClick – the digital division of Lateral Group - are one of only 57 companies across the whole of Europe that have been profiled.
Of all those profiled we are 1 of only 5 who deliver database management services, 1 of 11 who deliver data analysis/segmentation, but we are 1 of only 2 who deliver both of these areas AS WELL as the digital creative services all the vendors do."
Click here to go to Forresters website.
