Frequently Asked Questions

General

How easy is it to create an auction?
Very. Once you’ve registered, just login with your personal access code and follow the easy on screen instructions.

What happens with overs?
Overs will be handled as per normal trading arrangements between sellers and buyers.

Am I limited to one auction per week?
No. On the Esert trading platforms you can run as many auctions as you like since the system is automated.

Why should I use this system when I can just pick up the phone?
There is nothing to stop you from doing just that. The Esert trading platforms have been designed to create a short term inserts marketplace and help facilitate trading in an increasingly time precious industry.

Do I have to pay an upfront fee to use the system?
No. The system only requires you to register. The trading platforms only earn money when successful trades have been completed.

Esertbuy

Can agencies place their campaigns online at any time?
Yes. The system is automated and operates 24 hours a day, seven days a week. It will alert media owners at predetermined times of forthcoming auctions that they have been invited to.

Can media owners bid for multiple campaigns simultaneously?
Yes. MarketPower®, the software engine behind the Esert trading platforms has the capacity to facilitate multiple auctions at the same time.

Can an agency track the history of trading at the auction on its completion?
No. On completion the agency will only see its completed schedule.

Can the media owners see who else has been invited to a particular auction?
No. The auctions are siloed.

Do media owners have to take part in an auction?
No. It is their choice on whether to participate and on how long to remain in the auction.

Do agencies have to accept the final schedule?
Yes. By accepting the Terms and Conditions they will be contracted to do so.

Can a user enter any cost per thousand as their maximum?
Yes. But be mindful that low reserves may result in unsuccessful auctions.

How does the Esertsbuy platform earn money?
Media Lateral will take a commission of final traded values equating to 4.25%. This allows agencies to still receive their normal agency commission.

Esertsell

Can media owners decide which agencies are invited to bid for their inventory?
Yes. Media owners can choose all or a selection of agencies from our registered database

Does the media owner have to accept the final bids?
Yes. When accepting the Terms and Conditions they are contracted to do so.

Can a media owner use the site without having an auction?
Yes. Media owners will have the option to invite agencies for best price for insert volumes.

Can a media owner enter any minimum cost per thousand?
Yes. Be mindful that setting the cpt benchmark too high may result in an unsuccessful auction result.

How does the Esertsell platform make money?
Media Lateral will invoice the media owners for 5% of the traded values upon publication dates.

Can agencies see the media owners minimum cpt?
No. This is confidential and at no point will they see how much a media owner would be prepared to acccept.

Esertprint

Can Esertprint be used independently of Esertbuy and Esertsell?
Yes. A rolling auction can be created when required by an advertiser or agency.

Can a media owner become a supplier to the Esertprint auction?
Yes, by becoming a supplier media owners can generate new revenue streams by using downtime on their printing presses.

How easy is Esertprint to use?
Very. Just enter your print specifications and you can get an instant quote from our database of costs. For more complicated requirements our dedicated account handling team can get you a price normally within 24 hours.