Lateral Group white papers:
To view the Lateral Group Case Studies, you may need to install Acrobat Reader.
Building brands, inspiring loyalty:
why FMCG’s brand needs to take an integrated, innovative approach to marketing download PDF
Integrated Multi-channel Marketing:
building customer loyalty in a competitive retail marketplace. download PDF
Collaborative Purchasing:
the sensible way to bulk up your buying power download PDF
Data that delivers:
how better customer information can boost knowledge and increase profits download PDF
Engaging customers in retail:
The opportunity for the increased use of data-driven multichannel marketing download PDF
Building prospect pools:
why getting to know your potential customers leads to better conversion rates download PDF
Marketing smarter, rather than less:
Why innovation will save the day goes here. download PDF
Moving out, moving on:
suppressing your customers' records for better targeting download PDF
Hitting the target:
how to create marketing messages that stick download PDF
Trigger marketing:
the customer-focused, cost-effective communications tactic no retailer can afford to ignore download PDF
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