A selection of Case Studies:
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Building Long-Term Relationships - Engagement, Driving Retention and Improving ROI NEW
As a market-leading retailer, our client seeks to build long-term relationships with its customers. download PDF
Brand Awareness - Harnessing the Power of Social Media NEW
It was a match made in heaven - our award-winning consumer financial services client had become the proud sponsors of one of the most successful motor sporting teams in the UK. download PDF
Business Critical Mailings : Making every mailing count
Building societies and financial companies up and down the country rely on us to deliver critical mailings to their customers and shareholders. download PDF
Boots : Rewarding customer loyalty
High-street favourite Boots offers one of the most popular loyalty cards in the UK, and rewards its cardholders with a critical mailing each quarter. download PDF
Chelsea : Ticking every box
Annual General Meeting mailings are always important – and never more so than for a mutual society owned by, and run for the benefit of, its members. download PDF
COI : Helping good habits last a lifetime NEW
The government’s Change4Life initiative – the biggest public health campaign of its kind – has achieved phenomenal response rates over the last two years. download PDF
COI- Changing a Nation's Habits, One Family at a Time NEW
In recent year the government's Change4Life campaign has been impossible to miss. download PDF
COI : Keeping the nation informed
An increase in terrorist activity meant that the Central Office of Information (COI) needed to reach out to as many of the 25.8 million homes in the UK as possible. download PDF
COI : Integrating all the communications options
Lateral Group is proving its integrated capabilities with the government’s Change4Life campaign, using multiple communication channels and smart data capabilities. download PDF
COI : Giving England a breath of fresh air
In the run up to the day England went Smokefree, it was up to the Central Office of Information (COI) – with help from the Lateral Group – to inform businesses of the new law. download PDF
Coventry TLC : Connecting with customers
The Coventry Building Society has members in every area of the country, and relies on its Annual General Meeting mailing to reach out to them. download PDF
DFS : Soft furnishings... tough marketing
DFS Furniture Company is the UK’s leading furniture retail group, ahead of rival Ikea. download PDF
DFS : Creating campaigns that stick
DFS – the UK’s leading furniture retail group – produce a vast amount of marketing material to promote their busy calendar of sales and promotions. download PDF
Domino's Pizza : Spreading passion for pizza
When market-leaders Domino’s Pizza were looking to up their marketing and boost sales during quieter trading times, they turned to Lateral Group for a strategic, targeted approach. download PDF
Engage Mutual : Guaranteeing accuracy, every time
Engage Mutual Assurance were looking for a reliable supplier to produce 200,000 Child Trust Fund statements a year. download PDF
E*Trade : Banking on faultless service
Award-winning online share dealers E*Trade rely on Lateral Group to handle all the printed material and trigger customer communications for their European headquarters. download PDF
Eurocamp : Delivering the personal touch
Award-winning travel company Eurocamp pride themselves on offering flexible packages that fit holidaymakers' individual needs. download PDF
Homebase : Building on customer loyalty
In 2005 Lateral Group won the contract to produce the statement mailings for all customers holding a Homebase account. download PDF
HSBC : Tuning in to student life
New university entrants are an attractive prospect for banks, and competition is fierce. download PDF
Help the Aged : Rising to the challange
Help the Aged asked Lateral Group for help developing and implementing their winter campaign – a crucial part of their fundraising calendar. download PDF
LA Fitness : A more flexible solution
Leading health and fitness chain LA Fitness needed a cost-effective, tailored approach to their marketing. download PDF
Nestle : Creating a bond for life
Knowing that pet owners’ shopping habits form early, Nestlé created a compelling offer for kitten owners. download PDF
Nestle : Looking after loyal customers
It’s not just pets that pet food companies have to keep happy – the owners need a little treat now and then too. download PDF
Procter & Gamble : Causing a stir
We’ve built up a strong relationship with Procter & Gamble (P&G), having worked with them for over seven years. download PDF
SKY : Sending subscription figures sky high NEW
Back in October 2008 we pitched to become one of Sky’s new roster of marketing suppliers. download PDF
Sony : Scaling the sales charts
Global entertainment provider Sony is always looking for innovative merchandising opportunities to support its new launches. download PDF
TalkTalk : Something to TalkTalk about
TalkTalk is the consumer telephone business of The Carphone Warehouse Group plc, Europe’s leading independent communications retailer. download PDF
Xbox : Tapping into the games market
We worked with Microsoft on a long term project from early 2003 through to 2007 and formed a key part of their Xbox marketing team for Europe, the Middle East and Africa (EMEA). download PDF
Yell : Providing award-winning campaigns worth shouting about NEW
Yell is the only UK classified directory company to offer customers proven response statistics, free of charge. download PDF
Yell : Creating campaigns that stick
Yell is a leading international directories business. It operates in the classified advertising market in the UK and the US through printed, online and phone media. download PDF
