Intelligent, sophisticated software is helping to revolutionise the way marketing campaigns are run, allowing more targeted communications than ever before.

Working with other Lateral Group companies, our campaign strategists can work with you to refine and streamline your marketing activities by taking advantage of the most effective, dynamic and direct communication channels available. We can also manage our or your supply chain to ensure that the printed products or other marketing channels are cost effective and delivered on time.

At the same time, we can provide innovative workflow and supply chain management solutions helping you reduce costs, reduce time to market and increase return on investment. These products include:

MarketPower®

Refreshingly simple to use, MarketPower® is the engine that underpins all of our data-driven digital printing, email and SMS marketing and print management services. It can be accessed via the web from anywhere in the world, and allows users to create, adapt, amend and order any communications campaign or marketing collateral, such as direct mail, stationery, HR management, point of sale, advertisements and merchandise.

It can be tailored to meet the needs of any size or type of organisation, it’s totally secure, and it gives the relevant marketing or central procurement manager control of the budget, brand integrity and content at all times.
more about MarketPower

Infrastream

Capable of using complex event-related logic to trigger hundreds of automatic actions, Infrastream carries out all the intellectual processes necessary to determine the most appropriate time, method, channel and content for contacting a particular customer or prospective purchaser. As well as sitting at the heart of our trigger marketing operations, it also allows the delivery of highly relevant digital print, email, SMS, and personalised web-marketing communications.

Infrastream allows us to upload, store and amend creative templates and assets for your communication campaigns. We define the triggers that will determine specific layouts, content and channels for specific customers or prospects, and set up data feeds to automatically complete the variable information in each communication. A secure, user-friendly interface lets you view and manage all your campaigns via the web, and sophisticated software generates comprehensive reports and provides real-time tracking.