Little Book of Multi-Channel Design

It's a multi-channel world, but while marketing departments are strong in traditional offline media skills, there's a steep learning curve when it comes to the new, digital media. This Little Book outlines why and how different media demand their own approach to design, the challenges of digital and how guiding people through the journey is crucial in determining the effectiveness of the communication.

Little Book of Trigger Marketing

With open and click through rates declining and outbound marketing proving an expensive option, marketers must find new ways to be more relevant. Event based 'trigger' marketing increase open rates dramatically while reducing volumes, the perfect pairing for increased ROI. This Little Book provides a valuable introduction to Trigger marketing and how it could work for your business.

Little Book of Marketing Resource Management

It may seem the worst possible time to start talking about investing in new systems. But marketing is getting swamped trying to create and deliver messages for more products and variants, using more channels and more customisation than ever. This is exactly what Marketing Resource Management (MRM) is about, and why, in today's tough business environment, this Little Book is so timely.

Little Book of Integrated Communications Management

Channel proliferation makes marketing more complex. Businesses need to mix channels to keep up with customers' preferences (if you know what they are). That's where data comes into frame. This Little Book outlines a comprehensive framework for the new order of communications, an integrated model with tremendous potential for stripping out costs and improving returns.

Little Book of green dm

'Green' DM may seem an oxymoron. In reality, businesses can significantly reduce the environmental impact of their direct marketing, and this Little Book shows you how. Amongst other things it discusses the new PAS 2020 specification, 10 environmental aspects you could be doing better, and how you can protect your business from allegations of 'greenwashing'.

Little Book of Integrated Email Marketing

Email is just one part of the communications mix and it works best when it is integrated with the rest of your marketing. This Little Book tells you why you need to be better at email and ways you can improve. It also discusses how the rise of social marketing affects your approach, and how your business can implement email integration and benefit from it.

Little Book of Print Management

Supply chain optimisation (getting the ‘same for less') can't keep delivering the level of savings print managers have achieved in recent years. Switching mindsets to achieving ‘more for less' is the solution – and the key is an integrated perspective of communications. This Little Book shows what that means in practice, and how it saves you money on print.

Little Book of Data Analytics

If you could see into customers' minds – wouldn't that make marketing easier and more profitable? If you knew what drives the people who buy your products, wouldn't you stop wasting resources on people with different mindsets? Data Analytics can tell you this and more. It's marketing mind-reading, and this Little Book will help make it easy to see how it can work for you.

Little Book of Data Management

There's huge value to gain from collecting customer data from around your organisation (and elsewhere) and storing it in one repository. You simply can't tell if your marketing is cost-effective without data. You're shooting in the dark. And when businesses are spending big money on marketing doesn't it make sense working out what to spend it on and how?