ICM AUDIT
What is an ICM Audit?
Lateral Group’s ICM audit process is designed to identify opportunities for companies to improve the effectiveness and efficiency of their customer communications. Completed through our Solution Design Team, our audit process uses a proven hypothesis testing methodology to analyse your marketing in terms of Lateral Group’s unique 12-step ICM framework.
What is ICM and how can it help me?
Our ICM framework identifies the key stages and organisational competencies that are required to deliver and manage targeted communications and focuses on driving the efficiency and effectiveness of each element.
Applying our innovative framework is proven to deliver –
- Improved information flow
- Revenue generation opportunities
- Sustainable savings
- Increased competitiveness
- Channel optimisation
- Faster speed to market
- Reduced waster and lower carbon footprint
How does it work?
Using the two dimensions of efficiency and effectiveness, our highly qualified and skilled Solution Design Team are able to map your organisation onto an ICM performance grid. Based on your business’ marketing activities and current position on the performance grid, the audit will result in a series of specific recommendations to help improve your marketing ROI.
At the end of the audit you will receive a highly comprehensive report detailing your recommendations.
Would you like more information first? Why not test our approach with our unique, interactive diagnostic tool, ICM Assess.
How much does it cost and how do I book?
If you are interested in our ICM Audit and would like to find out more, please contact one of our highly experienced consultants here.
